We all know that the most important thing in store design is to highlight the resentation and reflect the theme of the store's merchandising through the creation of display space.

Whenever it comes to the HOW, there must be a WHY.

The concept of VMD has been proposed in the 1950s. It refers to a series of visual appeal display designs for products when displaying in the store. It is also called the skills of the buyer to convey visual information to customers.VMD create an exciting and unexpected experience to customers. At the same time, every part of the store maintains common philosophy and identification to tell who it is. VMD with aesthetic expressing are used in shopping space and selling merchandise atmosphere, providing a profound experience to the customers.

So what is exactly for VMD？

VMD=VP+PP+IP

VP=Visual Presentation Display

#Shop Window and Store entrance

#Visual presentation displays deliver the most valuable sales
message in the first space
To visually attract people
To stimulate people' desire coming into store
To strengthen the brand impression
To finally attract customers and keep them

#Visual presentation displays become topics and themes that the
selling-display space surrounds at a certain time, conveying the
brand's lifestyle, brand spirit,fashion trends, sales themes,and market
themes,etc.The commercial expressions of visual presentation
displays include brand image, advertising image, promotional image
and creative window design, etc.

PP=Point-of-sale Presentation Display

#The place in the store that naturally attracts customers' attention, on the wall or shelf

#There are perhaps many key products in the same space at the
same time, so there are also multiple key display points
Show selling points of classified goods
Make visual recommendations for important products
The combination displays in the shop

The key display of the product

Solid displays have definite options for your choice of shop fittings in displaying fixtures of visual presentation,point-of-sale presentation and item presentation.
Focus on custom solutions

custom #
Perimeter wall system Display
Floor-Standing Display
Gondola displays
Wall-Mounted Display
Countertop Display
Rotatable Display
Shaped Displays
Fashion accessory displays

#
Electronic Product Displays
Care Protect & Cosmetics Displays
Jewelry Displays Glasses Displays
Watch Displays Alcohol Display
Beverage & Food Displays
Book & Brochure Holders
Clothing & Shoes & Hats Displays

#
Acrylic Displays
Wood Displays
Metal Displays
Multi-material Displays